This book is targeted at business executives of companies: ? approaching the Japanese Market, ? reviewing their options in terms of Japan Entry Strategy, ? already exporting to Japan (Indirect Sales) or, ? already established and doing business in Japan (Direct Sales). Here, I do not focus on the cross-cultural side of things (please check my other books for that) but I rather cover in details the business side of things in Japan. First, I give the reader some insight into selected markets in Japan, as well B2C as B2B. Second, I show how to adapt to the local specificities, Industry by Industry, and I give some tips and guidelines for building a successful (B2C and B2B) Marketing Mix in Japan. Third, I introduce and analyse the various Entry Strategies available to foreign companies keen on developing their business in Japan. Mots-cl?s / Keywords: Japan, Japon, Economie du Japon, Japanese Economy, Commercer au Japon, Doing Business Japan, Doing Business Japanese, Faire des Affaires, Marketing in Japan, Japan B2B Sales, Japan B2C Sales, Selling in Japan画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。 ※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
